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JuE Wong Appointed CEO of Performance Beauty Group

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By: TOM BRANNA

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Beauty industry veteran JuE Wong is the new chief executive officer of Performance Beauty Group (PBG). The move is effective immediately. As CEO, Wong will lead the group’s continued growth as category leaders in lashes, brows, eyes, lips and hair.  Wong has a deep resume in the cosmetics industry. She was most recently the CEO of Olaplex Holdings Inc., which she took public in 2021. Prior to Olaplex she was CEO of Moroccanoil, president of Elizabeth Arden, CEO of StriVectin and CEO of Ast...

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